Personal Brand Image Trends. AI vs The Human Professional
Pat M Chin from The Healthy Home
“Customers and potential partners don't want to deal with robotic, highly automated services. They want the good old-fashioned {human} experience … and relying on a human professional.”
- Pascal Bachmann for Forbes Magazine
I’ve been doing some research on personal brand trends for 2024, and what I found was surprising and very refreshing news. I’ve recently had some existential thoughts about how AI will change the platform of many industries and how one approaches the changes.
I’ve always been a highly relational being who enjoys the human experience and interaction, the learning, the connecting, the intuitive energetic understandings. I’ve been pondering; “how is AI going to do that for my clients on my behalf?”
I then came across this brilliant article written by Pascal Bachmann for Forbes Magazine and it is a must read. Pascal is a leading innovator, founder and CEO of Strategy Achievers.
Pascal lists some critical reasons for making use of personal branding in your life and business, regardless of your profession or business type. However, the most fascinating points that he makes, which answers the existential questions I’ve had on my mind lately, were unexpected to me, and it made me smile.
Pascal has simply but powerfully defined some important reasons for human experience over AI.
Read his excerpt below;
“Forecasting Personal Branding Trends For 2024”
“First and foremost, AI has been wrecking multiple industries and causing a lot of distrust. As such, your ability to present yourself as a human connection in a world where that unique experience is dwindling is crucial.”
“Customers and potential partners don’t want to deal with robotic, highly automated, services. They want the good old-fashioned experience of talking to and relying on a human professional. That should be one of your main branding points going forward.”
“Then, you have to consider that the world is looking into much more than what you’re offering professionally before deciding to deal with you. More and more, people want to interact with those who genuinely stand by values that match their own.”
“This is a complicated one because you automatically lose some support any time you take a stance on an issue. However, heightened support from your target audience balances the situation well.”
“Finally, being vulnerable helps boost the credibility of both those aspects. When you maintain your real-life personality and interests throughout your professional career, people can connect to you and trust that you really are genuine.”
To read the full article click here.
So here’s to the everlasting human experience. In a nutshell, if you are looking for a professional human experience, I’m here for it.
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